IDSC’s first virtual and fifth annual Big Data Conference opened with keynote speaker Manos Spanos of Danone North America. Manos’ presentation entitled “Brand Storytelling in the age of AI” shone a spotlight on the decline of interaction in social media. Manos said it’s not about the stuff you make, it’s about the stories you tell.
Listen to hear what matters in today’s market, how to raise engagement, how to put a face on your branding, what Danone does with AI, and the tools Manos uses to maximize Danone’s reach . . .