Joseph Brancato to Keynote at Smart Cities MIAMI 2020

Joseph Brancato

Joseph Brancato to Keynote at Smart Cities MIAMI 2020

The University of Miami Institute for Data Science and Computing and the School of Architecture are pleased to announce Smart Cities MIAMI 2020 Keynote Speaker Joseph Brancato, FAIA, NCARB, Vice Chairman, Gensler. Joe is Managing Principal for Gensler’s Northeast and Latin America Regions, with offices in: New YorkMorristown, NJ; Boston; Toronto; San José, Costa Rica; São Paulo; Mexico City; and Bogotá consisting of over 1,300 professionals. He is Co-Chairman of the firm’s Board of Directors, and sits on the Executive & Governance Committee and the Global Practice Committee. With vision and focus, Joe has led Gensler into new markets, providing leadership to the architecture, urban planning and design studios. He provides thought leadership and regularly speaks on topics such as the impact of driverless cars and ride-sharing on urban planning and development, designing future cities, experience-driven design, and the urbanization of suburbia.

Conference Thursday 10/29 + Workshop Friday 10/30

Day 1 Conference registration opens at 9:00 AM. Event Times:  9:30 AM – 6:00 PM.

Keynote Speaker

Joseph Brancato Smart Cities MIAMI 2020 Conference + Competition Keynote Speaker

Joe is also active in talent development and mentoring, having shaped Gensler’s gconnect program, which focuses on professional development for next-generation leaders in the firm. Engaged in professional outreach, he is an active member of the AIA (American Institute of Architects), NAIOP (National Association of Industrial and Office Properties), ULI (Urban Land Institute), Urban Design Forum, and CoreNet Global. He is a registered architect in 23 U.S. states and three Canadian provinces. Joe holds Bachelor Degrees in Architecture and Urban Studies from the University of Maryland.

The 4th annual Smart Cities MIAMI Conference + Workshop is at the forefront of smart cities concepts that involve the built environment, infrastructure, embedded technology, responsive landscapes, autonomous vehicles, traffic and transportation, and promotes well-being at a city scale.  Join the conversation and be a part of Miami’s leading smart cities event.

University of Miami Coral Gables campus
Jorge M. Perez Architecture Center, 1223 Theo Dickinson Drive, Coral Gables, FL 33146




Exhibitor Spaces

Apply now to be an exhibitor. Exhibitor spaces are free, but limited.

Exhibitor benefits include:
• Two (2) complimentary passes Free tickets to Smart Cities Conference
• Feature in the Program Booklet (distributed to all Conference attendees) to include photo, logo, exhibit description, website, and contact information .
• Exposure to leading smart cities experts, academics, researchers, local policy makers, inventors, and enthusiasts


Sponsorship Opportunities

Smart Cities Miami 2020 also offers Sponsorship Opportunities with varying benefit packages. Benefits are based on sponsorship level and may include:
• Recognition in all collateral, electronic communications, and signage
• Recognition on, on event signage, and in program booklet
• Free passes to Smart Cities Miami 2020

2020 Sponsorship Packet + Opportunities  | Questions may be directed to 305.243.4976.


Program Booklet

Program Booklet showcase is full-color, and come in 2 sizes.  Complimentary design is available if needed.
• FULL (single) page (8.5” x 8.5”) $250
• DOUBLE page spread (17.0” x 8.5”) $500

Program Booklet Showcase Flyer + Opportunities  | See the Smart Cities MIAMI 2019 booklet for samples.

Mike Sarasti


Day 2 Workshop

Day 2 of Smart Cities Miami (10/30/2020) is a Workshop (by invitation only). The Workshop “Adapting Traditional Principles with New Technologies” will be led by the City of Miami CIO and Director of Innovation and Technology Mike Sarasti.  If you are interested in attending Day 2, please register for the Workshop.



Looking Back . . .

Joseph Brancato visited UM in November, 2018 as a guest lecturer in the School of Architecture’s Currents Lecture Series (“a forum for the diversity of voices and interests in an expanded field”). For some insight into the future of smart cities, watch as Joseph shares how Gensler works and the wide variety of projects they are working on:


The 5 major global forces that are impacting cities, businesses, and human experience:

1. Unprecedented Demographic Shifts
2. Technological-Driven Disruption
3. Rapid Urbanization
4. Climate Change
5. Global Volatility and Impact on the Built Environment

Gensler’s MIAMI office is located at 801 Brickell. One of their projects is the “Paseo de la Riviera” going up next door to the Gables One Tower. Gensler operates with a “studio structure” overseeing 215 studios in 48 offices, all working as one company. Studios are small with 15-40 people.

Gensler is a learning organization. They have:

  • Talent Programs
  • Gensler University
  • Gensler Research Institute (gives out grants)
  • Design Labs

Co-creating in design labs, Gensler doesn’t do design presentations in conference rooms anymore. They use VR, 3D-printed models, and materials from their Library. As part of the lecture on video above, Joseph presented “Designing Digitally”, which covered their DIGITAL TOOLS:

  • Site-Map Generator
  • Available Building Area
  • Point Cloud from Laser Scan
  • Program Adjacent Study
  • Shadow Study
  • Sunlight Hours Analysis
  • Augmented Reality
  • Hololens Tour
  • 3D Printed Structures
  • Digital Fabrication

Gensler is a key player in the evolution of cities. Densification is accelerating: 55% of people live in cities, that will be 70% by 2050 (2 billion more people). The trends reveal a major shift in the work sector: Purpose versus productivity.  “Talent is the new currency.” Every country except India and Africa will have a talent deficit in the future.  Co-working spaces are growing because they are self-directive, collaborative, flexible, and voluntary. It is a workstyle based on mutual trust and the sharing of common core values. Freelancers prefer to be with others in an inspiring office design space.

One project Joseph mentioned was the Waterfront Toronto and Sidewalk Labs partnership (headed Google’s Dan Doctoroff), which is leveraging technology and solving urban problems. Another project is an experimentation with 3D concrete-printed structures. They are also looking going vertical. This process is affordable and greener. There is a concept office building in Dubai that even has some printed furniture.


In summation, Joseph says “People are at the center of design solutions. The best experiences anticipate people’s needs, tap into their emotions, and engage their senses.”