IDSC’s first virtual and fifth annual Big Data Conference opened with keynote speaker Manos Spanos of Danone North America. Manos’ presentation entitled “Brand Storytelling in the age of AI” shone a spotlight on the decline of interaction in social media. Manos said it’s not about the stuff you make, it’s about the stories you tell. Read more “Catch the Replay: Big Data, Business, and the Pandemic on YouTube”
Big data, data analytics, advanced computing, and algorithms are rapidly and profoundly changing every sphere of human activity. Advanced computing gives us the ability to reliably and cost effectively store petabytes of data; and machine learning algorithms can crunch through massive datasets in real time to extract business intelligence and socially relevant information, giving firms new marketing tools, like mobile geo-social targeting.
Read more “Big Data, Business, and the Pandemic 12/3/2020”